We all know that Sun is MUCH cooler than Dell, but the company is finally coming out and saying it in no uncertain terms. Apparently They have tried to get these advertisements into several major industry publications, but have been censored at every attempt because someone may find the material offensive.
Yeah… Sure… Much more likely, the editors of these publications are just afraid of loosing Dell as a client. I, for one, think the ads are pretty funny, and I’m glad to see Sun taking on Dell, because I truly feel they have a better product.
Sun Censored but Not Silent
Top business publications refused to run our bold ad concepts because the headlines were thought too controversial. At Sun, we’re the radical engineers that build “ass-whoopin” technology – we’re not Miss Manners and we never want to be. We ask all you contrarians out there to e-mail us your own provocative ad headlines: email@example.com. See the remarkable benchmarks for the new Sun Fire tm X2100, X4100, and X4200 64 bit X86 servers and you’ll understand why we have license to brag.
They’re not quite as cool as “Benchmark Studies Prove That Dell Sucks” or “100% More Bitchin’ Than Dell”, but Sun is currently running some fairly edgy ads that are along the same lines. I just wish I could pick up “SysAdmin” and find the ads below in them.
Click on the small images below to take you to the larger versions.