Sun Project Blackbox – Datacenter in a Can

Lots of small companies want to hire an IT department in a can… You know, the ones who hire only one person to run their Linux servers, code their websites, architect their networks, support their users and order more printer toner. It’s a hard job, but it’s pretty common to see them advertised. What I never dreamed I would see is an entire data center in a can… Literally, in a can… Or at least a shipping container, which is really not that far off.

Leave it to Sun though. Not only have they packed an entire datacenter into a shipping container, they have packed a really good datacenter into a shipping container. Complete with integrated power, cooling, fire suppression, cable managment and redundant everything, this little server room-in-a-box has it all. They even showed off how tough it is by putting it through an earthquake!

All told, I really like the idea of my brand new datacenter rolling in on the back of a tractor-trailer truck. It kinda reminds me of the setup the bad guys had in latest Die Hard movie. I just hope nobody buys one and hires only one person to run it.

Sun Talks Some Smack

We all know that Sun is MUCH cooler than Dell, but the company is finally coming out and saying it in no uncertain terms. Apparently They have tried to get these advertisements into several major industry publications, but have been censored at every attempt because someone may find the material offensive.

Yeah… Sure… Much more likely, the editors of these publications are just afraid of loosing Dell as a client. I, for one, think the ads are pretty funny, and I’m glad to see Sun taking on Dell, because I truly feel they have a better product.

Sun says:

Sun Censored but Not Silent
Top business publications refused to run our bold ad concepts because the headlines were thought too controversial. At Sun, we’re the radical engineers that build “ass-whoopin” technology – we’re not Miss Manners and we never want to be. We ask all you contrarians out there to e-mail us your own provocative ad headlines: my-headline@sun.com. See the remarkable benchmarks for the new Sun Fire tm X2100, X4100, and X4200 64 bit X86 servers and you’ll understand why we have license to brag.

They’re not quite as cool as “Benchmark Studies Prove That Dell Sucks” or “100% More Bitchin’ Than Dell”, but Sun is currently running some fairly edgy ads that are along the same lines. I just wish I could pick up “SysAdmin” and find the ads below in them.

Click on the small images below to take you to the larger versions.